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Ethical fashion' is a subject that has been grabbing the headlines in fashion circuits in recent times. As awareness about the concept is rising, more and more brands are coming up with products that adhere to it, and more and more customers are adopting the same. The 'Ethical Fashion Show' that is being conducted every year since 2004 is a step in the same direction. The concept of ethical fashion is simple. It refers to fashion that incorporates positive ethical practices such as environment conservation, fair trade and fair wages, healthy and safe working conditions for labourers, limited use of pesticides, use of recyclable material, ensuring no harm to flora and fauna, preservation of traditional skills, etc. The Ethical Fashion Show aims to promote the concept of ethical fashion and spread awareness about it. This Fashion Show is an attempt to inspire people to give a thought to social and environmental factors before deciding to go for a particular fashion product.

In his 1975 autobiography, Things I Remember, Roman Petrovich Tyrtov - who the world knows as Ert - wrote: "I firmly believe that every human being has a duty to make himself as attractive as possible. Not many of us are born beautiful; that is why I have always attached so much importance to clothes. Clothes are a kind of alchemy; they can transform human beings into things of beauty or ugliness... Elegance is an innate quality, it cannot be acquired. A woman of humble background can be elegant by virtue of her appearance, her carriage and movements, her way of speaking and a thousand other details. Chic is elegance within a context of what is currently fashionable; woman can be elegant even it she is dressed in yesterday's fashions, or in a highly personal style." The height of Ert's career was in the 1930s: His designs, especially dancers and "decadent," luxurious and subtly erotic fashion images, became icons of the "Art Deco" style. A prolifi