Saturday, July 4, 2009

Environmental And Social Standards In The Fashion Industry

Environmental, social and ethical pressures on the global textiles and fashion sector emerged in Europe in the early 1980s. The main driver was consumer concern over the safety of the materials. However in parallel with this trend, a minority group of ethical consumers demanded chemical-free and low environmental impact clothing and fashion goods. This resulted in the European and later the US organic labeling system being extended to include criteria for clothing and textiles, such as organic cotton. As of 2007, the sector was the fastest growing part of the global cotton industry with growth of more than 50% a year. With reference to safety standards, primarily addressing consumer concern over chemicals in textiles, the Oeko-Tex standard has become highly popular in the industry. Although unknown to consumers, It tests for chemicals such as flame retardants in clothes and categorizes goods according to their likely exposure to humans (e.g. baby clothes must adhere to the strictest standards for chemicals). Thus the issue of chemicals in clothing has become largely one of liability risk control for the industry with the consumers obviously expecting products to pose no risk to their health. Organic and eco fashion and textiles attracts a far smaller, but fast growing group of consumers, largely in Western Europe and Coastal US.

Of far greater concern to the global fashion sector is the issue of worker welfare. The issue was highlighted by pressure groups such as Global Exchange in the US targeting Levis and Nike and others.
In the late 1980s and early 1990s anecdotal evidence began emerging from labor activists in the US and Europe concerning the supply chains and overseas factories of leading US and European multinationals. A key target was the world's leading maker of denim jeans Levi Strauss, but more significantly Nike, the world's largest sports shoe marketing firm. Global Exchange launched its Nike Anti Sweatshop campaign, focusing on the firms sourcing in China and Indonesia.

Issues included child labor, minimum wages, working hours and employee benefits. Activists argued that such issues should not differ too widely from standards mandatory in the West, while Nike argued at the time that differing national economic and social conditions dictated different standards globally. A good deal of negotiations and stakeholder meetings led to a generally accepted code of practice for labor management in developing countries acceptable to most parties involved. The SA 8000 emerged as the leading industry driven voluntary standard on worker welfare issues. SA 8000 supporters now include the GAP, TNT and others and SAI reports that as of 2008, almost 1 million workers in 1700 facilities have achieved SA 8000 certification. Such a certification requires investment in the process but also more significantly in changing labor practices such as wage structures. It is clearly being driven by large US and European multinationals that may require certain suppliers to gain certification.

The Fair Trade movement has also had a significant impact on the fashion business. The standard combines a number of ethical issues of potential concern to consumers environmental factors, fair treatment of developing country suppliers and worker welfare. The Fair Trade label has show explosive growth.

Albeit on a very small scale and not always at the top end of the fashion industry, many niche brands have emerged which promote themselves primarily on sustainability grounds People Tree in the UK states that it creates Fair Trade and organic clothing and accessories by forming lasting partnerships with Fair Trade, organic producers in developing countries. Leading fashion journal Marie Claire ranked its top 10 eco brands in a recent issue. The key issues remain chemicals in clothing (certified by organic and Fair Trade labels), worker treatment (certified by SA 8000 and Fair Trade) and increasingly mainstream environmental issues such as climate change. The Carbon Reduction Label verifies a products cradle-to-grave carbon footprint, although is not specific to clothing. Mainstream brands such as Louis Vuitton, Gucci, H&M and Zara have been slower to make firm commitments on the full rage of ethical issues due to the difficulties of switching their supply chains and products lines completely in favor of organic or Fair Trade certified or other standards and norms. They are however, moving slowing to ensure they capture the market if it becomes significant the worlds largest fashion brand Louis Vuitton recently acquired a small eco fashion label. It is clear, however from the example of Nike and Levis, however that certain issues are here to stay, such as a demand by Western consumers that leading brands manage the issue of worker welfare in their supply chain properly.
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Wednesday, July 1, 2009

Embroidered Polo Shirts Happen To Be In Fashion

Embroidered Polo Shirts are really a fashion statement as of late. Found in numerous styles and colors, these are definitely not anymore worn by polo players only but by all of those preferring a sporty, casual look. These are definitely composed of cotton, thus are really comfortable.

Polo shirts are usually often called tennis shirts or golf shirts. These are definitely t-shaped with 2 or three buttons at the front in addition to a collar. The difference is one can find the embroidered polos, polos with stripes, together with other designs in the process. These features have added style to the current shirt, besides improving its appearance. Now these embroidered shirts are actually portion of donning to the office in the process. Office goers can use it which includes a number of jeans for that perfect look at a casual Friday. In actual fact, one can find new lines arising a number of brands. These are definitely sensibly priced, additionally, the cool-n-casual look is actually the in-thing.

Embroidered company apparel will be much trendy today. Corporate houses distribute aesthetically designed polos to employees with regards to their logos, and that comes as a caring gesture. It's actually a reflection that your organization has gifted something into the employee that could be of excellent quality and offer sense of for the organization.

Customization Embroidered Custom Apparel currently is being manufactured by innumerable companies. They're not going to only manufacture the shirts on your behalf and provide embroidered logos, customize them based on your family needs, and deliver in the process. In actual fact, some companies contain a catalog in the process to choose from the appearance of the emblem you'd like to have against your embroidered polo shirts. These designs require little effort for it to be look fantastic so that it shows up well on different fabrics. Sizes could also be intended to vary depending on your need. In actual fact, when you purchase within the catalog, explore only not waste time, and money. You get to choose the fonts in the process, with which to put in writing the url of your corporation.
Points Note Prior to purchasing Embroidered Custom Apparel There are actually some people with a brand new embroidery machine but some pieces of software claiming to carry out an effective job in your polo shirt order. Take into account that it is not necessarily enough to create a new machine or perhaps software to build a shirt, as embroidery happens to be an art that would need an innate aesthetic sense above all else. Pick all who have already proven themselves good in manufacturing and designing embroidered polo shirts.

Research for the level of thread that could be available for embroidering your logo. Stress using rayon, while it offers a good finish. Just cannot compromise in this particular, when the logo represents the values that organization refers to.

Select the best hue of the thread in which the brand shall be stitched over the polo shirt. Only an expert designer can ensure that the logo shall be stitched well and as per the fabric about what its placed.
Be sure to select the best backing material to your embroidery. An inappropriate backing material will most definitely spoil the form. An effective manufacturer of embroidered polo shirts will give this even so it will improve if you ever ask around it beforehand to forestall unpleasant and unnecessary surprises.
Embroidered polo shirts happen to be in fashion, and those are so incredibly comfortable which they will go on to obtain a space during the wardrobes in men, women, and children alike.
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Sunday, June 28, 2009

Elvis Jesus Fashion Re-imagined

Elvis Jesus is a controversial brand which gives a very Rock and roll feel in their clothes. This brand was started in 1997 creating a storm and instantly developed dedicated fans inspite of its controversies. This brand changed the whole look of the existing fashion and redefined fashion completely. Nobody thought that clothes could make the way Elvis Jesus has created and in this way the Fashion has been re-imagined.

The name Elvis Jesus is derived from the two worlds most iconic figures Elvis Presley of the pop fame and Jesus of Nazareth. The icons itself are so different from one another that it gives an idea about the brand. The clothes are very individualistic that people from all walks of life wear the brand. The clothes have different looks, having diamond styling in mens wear. Elvis Jesus clothing line is not for people who have a conservative approach towards fashion. It is meant for people who want to break the so called boundaries of fashion and create a new fashion trend which this brand is offering. Its breaks the tradition of Suited corporate look and its gives it a care a damn image. Elvis Jesus takes pride in creating new boundaries of fashion which are never predicted, expected or imagined. It has created various combinations in their clothing line like rock with religion, fashion with politics, heroes with anti heroes which are quite visible in their T-shirts. The brand is almost rebellious basically for those who have a discriminating style of fashion
The Elvis Jesus Clothing bring about different styles in different apparels like leather jackets, hoodies, Long Sleeve T-shirts, Cardigans, Shorts and trousers. Elvis Jesus brings a mix of fashionable design patterns joint with leather patchwork, silk linings, metal work, and creative embroidery.

The clothing line feature high quality fabrics with pain staking hand work on them. Their clothing line differs from season to season which makes the line appealing in all seasons. The best part about the brand is that they appeal to the people of different age groups. Whether you are teenager going to college or a 50 year old businessman, who want to create their own style of fashion, appeal to the Elvis Jesus brand. It gives us the opportunity to be ourselves. As much as you wear the brand, the brand wears you as well. This means its gives an individual look to each one wearing an Elvis Jesus product. This shows that the Elvis Jesus group of designers works hard to create a whole new variety of clothes which caters to people of all age groups, all walks of life and those who have a very different idea of fashion. Elvis Jesus is meant to create a stir among the fashion world as the line is born out of counter culture.

Hence this brand has managed to create a whole new world of fashion having a huge fan following. In this sense we can say that its created a fashion which was never imagined in the conservative fashion world. In other words, we can say that the Elvis Jesus has re-imagined Fashion.
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