iChooseYellow

Environmental, social and ethical pressures on the global textiles and fashion sector emerged in Europe in the early 1980s. The main driver was consumer concern over the safety of the materials. However in parallel with this trend, a minority group of ethical consumers demanded chemical-free and low environmental impact clothing and fashion goods. This resulted in the European and later the US organic labeling system being extended to include criteria for clothing and textiles, such as organic cotton. As of 2007, the sector was the fastest growing part of the global cotton industry with growth of more than 50% a year. With reference to safety standards, primarily addressing consumer concern over chemicals in textiles, the Oeko-Tex standard has become highly popular in the industry. Although unknown to consumers, It tests for chemicals such as flame retardants in clothes and categorizes goods according to their likely exposure to humans (e.g. baby clothes must adhere to the strictest st...

Embroidered Polo Shirts are really a fashion statement as of late. Found in numerous styles and colors, these are definitely not anymore worn by polo players only but by all of those preferring a sporty, casual look. These are definitely composed of cotton, thus are really comfortable. Polo shirts are usually often called tennis shirts or golf shirts. These are definitely t-shaped with 2 or three buttons at the front in addition to a collar. The difference is one can find the embroidered polos, polos with stripes, together with other designs in the process. These features have added style to the current shirt, besides improving its appearance. Now these embroidered shirts are actually portion of donning to the office in the process. Office goers can use it which includes a number of jeans for that perfect look at a casual Friday. In actual fact, one can find new lines arising a number of brands. These are definitely sensibly priced, additionally, the cool-n-casual look is actually the...

Elvis Jesus is a controversial brand which gives a very Rock and roll feel in their clothes. This brand was started in 1997 creating a storm and instantly developed dedicated fans inspite of its controversies. This brand changed the whole look of the existing fashion and redefined fashion completely. Nobody thought that clothes could make the way Elvis Jesus has created and in this way the Fashion has been re-imagined. The name Elvis Jesus is derived from the two worlds most iconic figures Elvis Presley of the pop fame and Jesus of Nazareth. The icons itself are so different from one another that it gives an idea about the brand. The clothes are very individualistic that people from all walks of life wear the brand. The clothes have different looks, having diamond styling in mens wear. Elvis Jesus clothing line is not for people who have a conservative approach towards fashion. It is meant for people who want to break the so called boundaries of fashion and create a new fashion trend ...