Friday, January 28, 2011

Teeny Boppers Go Crazy With Harajuku Fashion

Harajuku fashion gets its name because the styles originated from this place though the epicenter in Japan is in Tokyo. Youth dress up in creative outfits, color their hair and wear different accessories to look outlandish or even bizarre! It has since become a fashion trend for youth in Japan to collect in places where they can display their freedom of expression. They do not have to worry about social pressure and even encourage qualified designers to come up with special fashion designs that have their outlets in different parts of the world.

The Harajuku fashion revolves around the teens and has no distinctive style. It is the attitude and the overall look that they try to achieve which encourages top designers to come up with different costumes and styles. Teenagers all over the world are supporting this fashion though it is fuelled to the maximum in Japan. The styles that are covered under the umbrella of high fashion are divided in different distinctions and sub-categories. One of the popular styles that have been in existence for a while is the elegant gothic Lolita look. The local music scene has also been instrumental in spurring the youth to sport the punk style. The youth may ape their favorite sport star and wear costumes that represent the anime character of something gothic. This type of revolution that the teen fashion industry is experiencing has encouraged good revenues.

If you wish to be up dated on the latest styles and costumes that hit the fashion scene regularly, read the kawaii blogs written by youngsters who can write in detail about the latest fashions. You can pick up ideas on how to mix and match a traditional kimono with a pair of jeans or purchase garments with eccentric patterns. Most of the glitter and embellishments are handmade and are listed under the cute fashion lists in the kawaii blogs. Look for accessories, heavy jewelry and exclusive designer labels that are available when you shop at the street fashion stores. Some of the well known brands apart from the Lolita culture are Cosplay, Kogal and Ganguro and you can browse through the different segments to check out the styles of your interest.

Read about Nile Perch, which is a brand that is located in Tokyo, when you click on the website icoSnap. This brand started selling polo shirts and today it has grown into a Fairy Kei shop. You can walk along the streets and admire the window displays. Learn how to reach the hotspots where the teenagers gather and strut around in their creative costumes and colored hair. They wear colorful accessories and enjoy hanging out and being seen with their friends.

If you are planning a trip to Japan and wish to purchase some cute clothes, cosmetics or jewelry take a trip to Harajuku where there are many street shops that sell clothing, handbags, pink curly clips and outfits that you can purchase for yourself or your friends. You can also sit in a cute caf and watch the people parading on the streets in the height of fashion.
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Monday, January 24, 2011

Symbols That Inspire Fashion Designers

The clothes we wear convey style, taste and state of mind. In portrayal of this end and maximising expenditure we tread wisely, avoiding the expensive dips and dives of high fashion. In a designer led society more emphasis is placed on style longevity and less on periodic fashion we identify through the symbols embodied in the branding.

Symbolizing is commonly used in fashion to create an anchor or unique identity for brands; depicts history and progress and characterizes their motives to differentiate from competitors. Some notable innovators include Malcolm Mcclarens use of computer game symbols in a range of childrens clothing.

This is cementing an epilogue in style that is influenced by technology, history in the making.

To keep pace with this convoluted industry there is the net to surf, high street stores for window shopping and business fashion weeklys to subscribe to. And a myriad of blog sites and social network channels to navigate and gather useful knowledge and information.

Gervaise an adroit caricature and great ambassador for the well loved Simon Carter brand. He can make paper planes, type, ride a scooter and direct, you immediately associate it with the brand as believable and trustworthy and faithful as a hound.

The iconic orb for Vivienne Westwood and her low tech simplistic approach to creating pattern using a potato stamp. It appears on every product produced, woven into silk ties, stamped into the stems of cufflinks, jewellery and clothing collections.

We are also bombarded with symbols every time we buy a fashion garment, the bar code. And the adoption of a symbol that is thousands of years old, the hour glass, which now appears on every computer screen attached to the cursor arrow.

Names have also been created to anchor brands and give a strong personal trustworthy appeal; Ted Baker: When Raymond S. Kelvin opened a men's shirt shop called Ted Baker in Glasgow in 1988, he had big ambitions but not a lot of money. So rather than advertise, he relied on word of mouth and the creation of a personality to anchor the brand.

Enter Ted Baker, or Ted, as this mythical man is often called. He is a bit quirky and the embodiment of cool. Ted's an English lad who likes fishing, travelling, dogs, and partying. He's also the type that always knows what to wear and what to say. The Web site and some of the stores are set up so you feel you are in Ted's house, complete with a dog (a statue, really). Even Kelvin's mother, who helps out in the London stores, does her part to perpetuate the myth, wearing a name tag that reads: "Ted's Mum."

Ted has helped the company do big things. Kelvin, the company's chief executive and, as he calls himself, "the closest man to Ted," eschews traditional advertising. Instead, his business model relies on "quality products delivered with a strong brand image and personality," he says.

Thomas pink: Pink was set up in 1984 by three Irish brothers James, Peter and John Mullen. Their idea was to reinvent the traditional Jermyn Street shirt, taking it to a wider, aspiration audience. The brand name Thomas Pink came from an 18th century London tailor known for making sought-after red hunting jackets. If you were lucky enough to own one, you were said to be in the pink.

Their first store opened in Chelsea, London, offering classic-cut shirts in stylish, bold weaves and colours. Further stores soon followed in the West End and City of London, their distinctive interiors, pink-and-black packaging, and much-admired shirts quickly attracting a loyal clientele.
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