Wednesday, September 29, 2010

Philip Smouha - Decades In The Fashion Industry

It has been said by many that the fashion industry is a cut-throat one. An industry that is very hard to succeed in simply due to the nature of how garments in particular change hands from manufacturers to end users.

The Smouha fabric company was a company that managed to successfully trade fabrics in Australia since 1950. That was until the Global financial crisis affected the customers of Smouha fabrics and they were unable to repay loans owed to the company.

We can still learn a lot about a fabric company that succeeded in this cut-throat industry. It was due to their great reputation, good service and above all else their commitment to stocking only the highest quality fabrics.

Smouha fabrics have lived through government changes in the last few decades which affected many importers. The government increasing the allowance of off shore manufacturing by reducing duties and tariffs is one such example. Even when competition became fierce with cheaper prices on offer to designers and manufacturers Smouha fabrics remained a trusted supplier. This was due to the fabric company delivering exactly what their customers wanted while financing them at the same time.

The fabric empire was started by Philips father Charles, originally from Manchester in the UK which traditionally was the textile centre. Long before the company traded millions of dollars each year the family business began with the goal of just surviving. The business continued to grow through many fashion trends from the 50s to today because of their great style and depth of knowledge of where trends were headed.

Philip Smouha, the director of the 49 year old family business has since found his footing after closing a chapter in his life and is successfully building companies once again. His son is involved in running a beer company called Lucky beer with him. The company has already had a great impact in Australia and off shore due to the cheeky nature of the marketing and original idea which no body has come up with before.

The solid principles of supporting customers and providing them with exactly what they need from the decades in the fashion industry have obviously not gone to waste. The Smouha family continue to live very successful lives.
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Monday, September 27, 2010

Pathani Suits- A Hit In The International Fashion Circuit

The Indian Fashion industry has come of age. With the trend of Indo Western wear gripping the country, it has been a real challenge for the Indian designers to popularize Indian styles abroad. With global exposure like Milan Fashion week, LOreal Fashion week, India International Garments Fair etc. Indian Fashion has ultimately found the gateway to the global fashion scenario. Moreover what has given them the edge is the scope to experiment and bring back the fashion of the yester years in their collection with a modern touch, a typical example of which would be the traditional sherwanis and pathani suits.

Ace Indian Designers like, Manish Malhotra, Ritu Kumar, Raghavendra Rathore, Hemant Trivedi, Kiran Uttam Ghosh along with a handful of newcomers Sabyasachi Mukherjee have therefore taken Indian fashion to new heights. Each designer has their signature creations and styles and make for the best professionals in the Industry who had been dressing Indian men and women for years now.

While in their fashion shows, women have always stolen the show either with their gaudy and colorful sarees, lehenga cholis, salwar kameez or else with Indo western outfit. However, men too have now succeeded in making a mark with their well cut and fitted suits, Pathani suits, kurta pyjamas, traditional sherwanis, Indian wedding sherwani as well as tuxedos. Left with few choices for a formal yet stylish look, pathani suits is an apt selection for attending any cultural or traditional occasion.

Whether it is a moment of festivity or a precious occasion like a wedding, Indian men look their best in designer kurta pyjamas, Pathani suits or stylish menswear achkans.

While trendy Indo western wear or chic tuxedos can be worn now and again, nothing matches the charm and style of embroidered dhoti kurta or a Pathani suit. For the groom especially, a typical wedding sherwani well accessorized with a stole, kantha and the special grooms turban makes the best Indian wedding attire. However, for those who want to sport a casual style yet appear sober and traditional can go for the Pathani suits. A native wear of the men belonging to Afghanistan and Pakistan, Pathani suits have become the first choice of men staying in India and abroad. They are a fresh break in the lines of designer kurta pyjamas and make for great ethnic wear for the modern man. Since men too like to experiment with colors nowadays, Pathani suits are available in hues like pink, maroon, aqua blue, light brown beige, turquoise etc. With well detailed work, different neck styles, embroidery and thread work, a well fitted Pathani suit can make any man stand out in the crowd. Choice of materials for your Pathani suit are many too as they are available in silk, khadi and polyster. With their variety, vibrancy yet stylish features, models walking down the ramps in a designer Pathani suits have a global appeal and made it a hit in the International fashion circuit.

For those who cant afford a designer Pathani suit, dont have a reason to lose heart. The online shopping sites are the best places to grab best deals within your budget. So, if you are looking for online Pathani suits or traditional mens wear, wedding accessories and more ethnic wear from India, these sites can help get what you want. Since home delivering the product is a part of their customer services, it is not a concern whether you are residing in India or abroad.
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