iChooseYellow

It has been said by many that the fashion industry is a cut-throat one. An industry that is very hard to succeed in simply due to the nature of how garments in particular change hands from manufacturers to end users. The Smouha fabric company was a company that managed to successfully trade fabrics in Australia since 1950. That was until the Global financial crisis affected the customers of Smouha fabrics and they were unable to repay loans owed to the company. We can still learn a lot about a fabric company that succeeded in this cut-throat industry. It was due to their great reputation, good service and above all else their commitment to stocking only the highest quality fabrics. Smouha fabrics have lived through government changes in the last few decades which affected many importers. The government increasing the allowance of off shore manufacturing by reducing duties and tariffs is one such example. Even when competition became fierce with cheaper prices on offer to designers a...

The Indian Fashion industry has come of age. With the trend of Indo Western wear gripping the country, it has been a real challenge for the Indian designers to popularize Indian styles abroad. With global exposure like Milan Fashion week, LOreal Fashion week, India International Garments Fair etc. Indian Fashion has ultimately found the gateway to the global fashion scenario. Moreover what has given them the edge is the scope to experiment and bring back the fashion of the yester years in their collection with a modern touch, a typical example of which would be the traditional sherwanis and pathani suits. Ace Indian Designers like, Manish Malhotra, Ritu Kumar, Raghavendra Rathore, Hemant Trivedi, Kiran Uttam Ghosh along with a handful of newcomers Sabyasachi Mukherjee have therefore taken Indian fashion to new heights. Each designer has their signature creations and styles and make for the best professionals in the Industry who had been dressing Indian men and women for years now. Wh...