Friday, April 1, 2011

Unique Selling Propositions For Fashion Business

Any business plan has the three magic letters USP (unique selling proposition). Prior to any new design creation or a series for the season it is essential to brainstorm on the look of the launch collection. This is a quite a process wherein team leaders vouch for various themes and the decision maker finalises on a project. In a creative field, like fashion designing such management principles are hard to applied. But for survival in this-day competition this is essential.

USP can be a colour, a dress apparel, or simply exquisite dupatta or mens jhuttis. Dramatic projections on the ramp at a fashion shows are not a reality. This is known to all and hence such creations minus the props are regular sales. It is an extensive work by your marketing team to decide on the launch product. Maintaining the brand is essential. In a desire to augment sales the brand positioning should not be compromised.

Once the brand or the fashion designer has won recognition his reputation is unquestioned. Fashion designing is just not about influencing and begetting customers from Page 3. Its an era of awareness and to far-reach your sales. Niche clientele is a fleeting lot and succumbs to anything anew. Hence the need to re-invent.

Originality sells! Brand sells! And also distinguished complete works. The mannequin outside your store is impressive but the reality should match. Sizes should be well stocked when you are confident about your sales. Promptness and pro-active customer attending is necessary for business.

Working on the entire look is important. Employ an expert stylist with draping experience to help customers choose the best. investing in a good advertising agency assures the brand and culminates in sales too.

Planning, research and cultivating new styles goes to maintain a USP. If your USP is cotton and linen then try sequin or pearl embellishments this season. Co-ordinate the same with pointy shoes (a comeback trend) with similar patterning and work. Accessorize well and tie up with leading jewelry brands.

Encourage window shopping, videos on ramp walking and catalogues at reception. Choose a prominent space for hoardings depending on the clientele. Dont load too much information in print or television. Let the creation speak for itself!
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Tuesday, March 29, 2011

Unique Handcrafted Fashion Jewellery

Handcrafted jewellery is now available to use in unusual fashion pieces and we can find earrings, jewellery sets, bracelets and necklaces that have all been made from imitation metals and semi-precious stones. These designs are becoming more popular with every season.

Unique pieces of handcrafted fashion jewellery have always played a large and important part when a woman has been dressing and putting her outfit together. In the past woman only had traditional; designs to choose from that had been handmade from precious metals of gold and silver and these had intricate designs that had been set with freshwater pearls and with precious gemstones. Stunning necklace jewellery, jewellery sets of matching pieces, bracelets and handcrafted earrings all played a part of these collections and many of these pieces were not just worn for their amazing beauty but to show the world the wealth the wearer owned.

Our traditional pieces of handcrafted jewellery are still treasured and held in esteem but as the cost of gold and other precious metal like silver and platinum rises and Diamonds, Rubies, Topaz and Opals became out of our reach these pieces are being saved for special events like weddings, official occasions and evening galas.

Imitation handcrafted jewellery is now able to replace these precious pieces are there are now very good substitutes on the market giving us unique jewellery designs at affordable prices. Stunning earrings that have glass pearls instead of freshwater pearls, charm bracelets that have been handcrafted from metal alloys instead of gold and silver, some of these charms are in beautiful and bright colours with amazing enamelled designs. Necklaces that are set with semi-precious stones like Rose Quartz, Turquoise and Tigers Eye instead of precious gemstones like diamonds, Rubies and Emeralds. There are jewellery sets that have earrings, necklaces and bracelets that have been crafted in the same design in the same materials.

Fashion handcrafted jewellery can offer us many new designs that are fresh and young in style and follow all the latest fashions. They change with the seasons so we can accessories our fashionable outfits with unusual jewellery designs. These pieces are brought to use in different price ranges to suit different pockets and with this comes different qualities.

Not only is it our budget we have to consider when purchasing a piece of handcrafted jewellery but we have to know which outfit we are looking to compliment and for what occasion. Do you require a string of beautiful elegant pearls to go with that little black dress for a formal occasion or is it a plain pendant to wear casually? Jewellery sets that have crystals in these unique jewellery designs will add shine and glamour to your attire and when they catch the light they will come alive.

Many more materials are used in the creation of these pieces of unique handcrafted jewellery designs were the jewellers imagination has been inspired with shells, amazing handmade glass beads, polished wood, brightly coloured acrylics and feathers are all incorporated in there unusual jewellery designs.

These imitation pieces use many different types of metal alloys and these are a mixture of metals that are used to give the impression of precious metals like gold, silver and platinum. Some of the colour of these metals is all through and some are plated so this is something you have to look for as you do not want to end up with a dull piece of unusual jewellery because the colour has come off the metal. These metal alloys could be set with semi-precious stones and false diamonds like rhinestones and crystals. Plainer designs may have been handcrafted from metals with a filigree designs and earrings, necklaces, jewellery sets and bracelets can all be purchased from these alloys.

These pieces of handcrafted jewellery are not only for the young, we can find stylish designs crafted from imitation metals and stones and these come in the form of gold coloured chains that can be worn in layers, stud earrings that have cabochons of semi-precious stones, bracelets that have been strung with glass pearls, jewellery sets in elegant designs and necklaces set with semi-precious beads.
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