iChooseYellow

Any business plan has the three magic letters USP (unique selling proposition). Prior to any new design creation or a series for the season it is essential to brainstorm on the look of the launch collection. This is a quite a process wherein team leaders vouch for various themes and the decision maker finalises on a project. In a creative field, like fashion designing such management principles are hard to applied. But for survival in this-day competition this is essential. USP can be a colour, a dress apparel, or simply exquisite dupatta or mens jhuttis. Dramatic projections on the ramp at a fashion shows are not a reality. This is known to all and hence such creations minus the props are regular sales. It is an extensive work by your marketing team to decide on the launch product. Maintaining the brand is essential. In a desire to augment sales the brand positioning should not be compromised. Once the brand or the fashion designer has won recognition his reputation is unquestioned....

Handcrafted jewellery is now available to use in unusual fashion pieces and we can find earrings, jewellery sets, bracelets and necklaces that have all been made from imitation metals and semi-precious stones. These designs are becoming more popular with every season. Unique pieces of handcrafted fashion jewellery have always played a large and important part when a woman has been dressing and putting her outfit together. In the past woman only had traditional; designs to choose from that had been handmade from precious metals of gold and silver and these had intricate designs that had been set with freshwater pearls and with precious gemstones. Stunning necklace jewellery, jewellery sets of matching pieces, bracelets and handcrafted earrings all played a part of these collections and many of these pieces were not just worn for their amazing beauty but to show the world the wealth the wearer owned. Our traditional pieces of handcrafted jewellery are still treasured and held in esteem...