Tuesday, May 19, 2009

Crazy About Lovely Fashion Jewellery

Phoenix Jayy, the new online fashion and costume jewellery boutique has steadily built up a following among jewellery lovers through its exclusive first collection, launched in December 2011. There also seems to be a growing following for Phoenix Jayy on Twitter and Facebook (nearly 3,000 Facebook fans at time of writing).

Phoenix Jayy's About Us Blurb:
Phoenix Jayy was born from a desire and passion to bring elegant, eye-catching and unique fashion jewellery from all corners of the world into one fabulous collection. Our collection includes only the finest, luxury fashion jewellery, with innovative and glamorous designs that sparkle and shine. If you love glamorous and distinctive fashion jewellery then spoil yourself with the Phoenix Jayy experience.

The Concept:
Phoenix Jayys range is full of lovely boutique fashion and costume jewellery that arrives in ivory coloured Phoenix Jayy boxes that also make great keepsakes! The whole concept is to apply luxury to fashion jewellery and we love it!

The Products:
We LOVE the collection; its full of sparkly and unique bangles, bracelets, earrings, rings and necklaces. The products have a boutique style and are handmade or handcrafted as the website says and do have a designer feel to them. From the Cherry Blossom Necklace to the Peacock bangle to the Phoenix Blue Diamond Ring this really is a unique collection. It has something for everyone from enduring fashionistas to those just looking for an extra bit of glamour for their jewellery box! We would love some parts of the range to be bigger but the fact that it doesnt have thousands of products means it keeps its exclusivity and doesnt come across like a mass market brand but one that is chic and elegant.

The Price:
The products are truly gorgeous including the packaging that you expect the price to be higher! But its really worth it when you take into account the sparkle of the products, uniqueness of the design and gorgeous boxes. Approximate pricing (at time of writing):
Rings - 21 to 62
Earrings - 16 to 50
Bangles / Bracelets - 25 to 75
Necklaces - 40 to 110

The Website:
The website is visually stunning and styled on an online boutique. The site is simple to navigate and focuses on the products themselves, with stunning pictures rather than distracting adverts or computer generated graphics! The checkout page was secure, easy to use, with an offer for free delivery the other delivery charges are about same as other online jewellery retailers. The logo and style gives it a feel of an established brand and you can see why people are talking about it!

If You Like Then
If youre a fan of fashion / costume jewellery especially brands such as Swarovski, Pandora then youll love Phoenix Jayy. The designs are standout and sure to make an impression.

The Verdict:
A really exciting new brand with products youll fall in love with and buy!

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