Skip to main content

Is The Idea Of Fashion Mentoring All Style, Or Substance

Fashion and style arent usually concepts that exorcise most of us. We take what we see for granted, and generally buy into the latest trends and fashions simply because thats whats on offer in the shops when we go to the high street. For some, however, fashion is more like a religion: they scour the magazines for the current trends and scrutinise the cat walks for the latest looks. Whether youre a fashion sceptic or not, fashion is vital to the UKs economy: its estimated that high-end fashion now contributes 21 billion to the economy each year. However, getting to work in the industry is far more difficult than you might expect. Moreover, making a name in the industry and carving out a reputation is all but impossible, without help, mentoring and guidance. Unless you have the inside track and know someone with contacts, then the doors to future fortune are firmly closed. So the world of high fashion has decided to take a stand and has come up with the idea of Fashion Fringe. Fashion Fringeis an annual project, launched to find, nurture, mentor and promote undiscovered talent within British fashion design.

The concept of Fashion Fringe was created in 2003 by Colin McDowell, MBE, in partnership with IMG Fashion a global solutions provider, connecting fashions key constituents and corporate brands using IMGs global resources, influence and expertise. McDowell, a fashion historian and Sunday Times Style Contributor, felt that in order to help British fashion regain its place as a powerhouse of cutting edge originality, young talent needed to be targeted, nurtured and widely promoted. He hit upon the idea of staging a dynamic annual fringe event to coincide with London Fashion Week, which would ensure that the most talented young designers got all the guidance and mentoring support they deserved. McDowells belief was that in order to keep British fashion strong, it must be invigorated by the introduction of new sustainable talent. Fashion Fringe is the nationwide search for such talent.

The challenge for 2011 was to reinvent a sense of adventure and creativity in the London fashion scene. Fashion Fringes aim was to support and promote cutting-edge, iconoclastic talent in both design and creativity which would continue the rich traditions of world class designers like Vivienne Westwood, Hussein Chalayan and the late Alexander McQueen. The qualities needed by the 2011 Fashion Fringe award winner were determination, passion, self-belief and a strong aesthetic, as well as the ability to create clothes of extraordinary originality, but with a realistic practical intelligence behind them. Fashion Fringe looked for talented people who could not only dream, but had the will and determination to make that dream a reality. The winner had to be prepared to fight for everything for years if they wanted to eventually build their own viable and profitable business.

Running a design business takes a lot of hard work, dedication and knowledge of not only fashion design but business. Hundreds understandably applied for this exclusive opportunity to work with and learn from some of the top names in fashion design: only 10 candidates though made it through to the semi-finals. Of these, only the very best 3 qualified for mentoring support. They were judged by a panel of experts comprising Anne Pitcher, Managing Director at Selfridges, Bel Jacobs, Fashion & Style Editor at Metro Newspapers, supermodel, Claudia Schiffer, creative director, Roland Mouret and Professor Roy Peach, Dean of Post Graduate Portfolio, London College of Fashion.

The 3 Finalists had been announced in April, 2011 and spent June, July and August working on their Fashion Fringe Collections. During this time they took part in an intensive mentoring programme, covering all aspects of the business from design, press and buying, to industry and technical guidance. Fashion Fringe provide them with the funds, studio space at the London College of Fashion, and technical assistance to create12-15 looks for their capsule collection. The finalists were able to pick the brains of some of the luminary names in fashion and could call for help and mentoring guidance from eminent figures like Dolce & Gabbana, Donatella Versace, Marc Jacobs, Massimo Ferretti, Miuccia Prada and Anna Wintour, editor of Vogue. The three finalists chosen for this years fashion Fringe, Fyodor Golan, Heidi Leung and Nabil El-Nayal had their capsule collections showcased this week at the annual London Fashion Week.

Comments

Popular posts from this blog

🚫 Unveiling the Pitfalls: Exploring the Issues With Modern Fashion Industry 🚫

Introduction ✨ The modern fashion industry, with its glitz and glamour, also faces its fair share of challenges and issues. In this thought-provoking exploration, we shine a light on the dark side of fashion, exposing the pitfalls that need our attention. From ethical concerns to environmental impact, let's dive deep into the complexities of the industry and seek solutions for a more sustainable and inclusive future. 1. The Price of Fast Fashion 💔 Fast fashion has revolutionized the way we consume clothing, but it comes at a significant cost. Discover the social, environmental, and labor implications associated with the fast fashion model. From exploitative working conditions to the excessive waste generated, it's time to confront the price we pay for cheap and disposable trends. 2. Unrealistic Beauty Standards: Impact on Self-Image 💄 The fashion industry has long perpetuated narrow beauty standards that can have detrimental effects on

Unveiling the Style Symphony: Exploring the Mesmerizing World of Fashion

Introduction ✨ Fashion is not just about clothes; it's a vibrant symphony of style that resonates with our souls. Join us on an exhilarating journey through the mesmerizing world of fashion, where creativity knows no bounds and self-expression takes center stage. Let's unravel the secrets, embrace the trends, and delve into the artistry that defines this ever-evolving industry. 1. Fashion Forward: The Power of Personal Style 💃 Your style is your personal signature in a crowded world. Discover the art of crafting your unique fashion identity, expressing yourself boldly, and embracing the power of self-confidence. From fashion icons to everyday trendsetters, learn how to harness the transformative energy of fashion and make a statement that leaves an indelible mark. 2. Runway Revelations: Decoding Fashion's Hidden Language 👗 Beyond the glitz and glamour lies a complex language that fashion speaks. From the catwalks of Paris to the bu

Exploring the Enigmatic World of Fashion

Introduction Fashion is an ever-evolving industry that captivates hearts and sparks creativity. In this article, we embark on a journey through the enigmatic world of fashion, uncovering its mysteries and celebrating its allure. From the glamorous runways to the intricacies of design, let's explore the captivating realm where style meets art. 1. The Essence of Fashion Fashion is more than just clothing; it's a form of self-expression and a reflection of culture. We delve into the essence of fashion, its ability to empower individuals and convey messages. Explore how fashion can shape identities, inspire confidence, and make powerful statements. 2. Behind the Runway: Unraveling the Fashion Industry Step behind the curtain and discover the inner workings of the fashion industry. From fashion weeks to designer collaborations, we unravel the secrets that make the industry thrive. Explore the roles of designers, models, stylists, and other ke