iChooseYellow

Ethical fashion' is a subject that has been grabbing the headlines in fashion circuits in recent times. As awareness about the concept is rising, more and more brands are coming up with products that adhere to it, and more and more customers are adopting the same. The 'Ethical Fashion Show' that is being conducted every year since 2004 is a step in the same direction. The concept of ethical fashion is simple. It refers to fashion that incorporates positive ethical practices such as environment conservation, fair trade and fair wages, healthy and safe working conditions for labourers, limited use of pesticides, use of recyclable material, ensuring no harm to flora and fauna, preservation of traditional skills, etc. The Ethical Fashion Show aims to promote the concept of ethical fashion and spread awareness about it. This Fashion Show is an attempt to inspire people to give a thought to social and environmental factors before deciding to go for a particular fashion product....

In his 1975 autobiography, Things I Remember, Roman Petrovich Tyrtov - who the world knows as Ert - wrote: "I firmly believe that every human being has a duty to make himself as attractive as possible. Not many of us are born beautiful; that is why I have always attached so much importance to clothes. Clothes are a kind of alchemy; they can transform human beings into things of beauty or ugliness... Elegance is an innate quality, it cannot be acquired. A woman of humble background can be elegant by virtue of her appearance, her carriage and movements, her way of speaking and a thousand other details. Chic is elegance within a context of what is currently fashionable; woman can be elegant even it she is dressed in yesterday's fashions, or in a highly personal style." The height of Ert's career was in the 1930s: His designs, especially dancers and "decadent," luxurious and subtly erotic fashion images, became icons of the "Art Deco" style. A prolifi...

Environmental, social and ethical pressures on the global textiles and fashion sector emerged in Europe in the early 1980s. The main driver was consumer concern over the safety of the materials. However in parallel with this trend, a minority group of ethical consumers demanded chemical-free and low environmental impact clothing and fashion goods. This resulted in the European and later the US organic labeling system being extended to include criteria for clothing and textiles, such as organic cotton. As of 2007, the sector was the fastest growing part of the global cotton industry with growth of more than 50% a year. With reference to safety standards, primarily addressing consumer concern over chemicals in textiles, the Oeko-Tex standard has become highly popular in the industry. Although unknown to consumers, It tests for chemicals such as flame retardants in clothes and categorizes goods according to their likely exposure to humans (e.g. baby clothes must adhere to the strictest st...

Embroidered Polo Shirts are really a fashion statement as of late. Found in numerous styles and colors, these are definitely not anymore worn by polo players only but by all of those preferring a sporty, casual look. These are definitely composed of cotton, thus are really comfortable. Polo shirts are usually often called tennis shirts or golf shirts. These are definitely t-shaped with 2 or three buttons at the front in addition to a collar. The difference is one can find the embroidered polos, polos with stripes, together with other designs in the process. These features have added style to the current shirt, besides improving its appearance. Now these embroidered shirts are actually portion of donning to the office in the process. Office goers can use it which includes a number of jeans for that perfect look at a casual Friday. In actual fact, one can find new lines arising a number of brands. These are definitely sensibly priced, additionally, the cool-n-casual look is actually the...

Elvis Jesus is a controversial brand which gives a very Rock and roll feel in their clothes. This brand was started in 1997 creating a storm and instantly developed dedicated fans inspite of its controversies. This brand changed the whole look of the existing fashion and redefined fashion completely. Nobody thought that clothes could make the way Elvis Jesus has created and in this way the Fashion has been re-imagined. The name Elvis Jesus is derived from the two worlds most iconic figures Elvis Presley of the pop fame and Jesus of Nazareth. The icons itself are so different from one another that it gives an idea about the brand. The clothes are very individualistic that people from all walks of life wear the brand. The clothes have different looks, having diamond styling in mens wear. Elvis Jesus clothing line is not for people who have a conservative approach towards fashion. It is meant for people who want to break the so called boundaries of fashion and create a new fashion trend ...

Fashions are forever changing. Hence most people would rather buy clothes that never go out of fashion. Luckily for us, Ed Hardy clothing is one of the few labels that never go out of fashion. Designed by the famous tattoo artist, these Ed Hardy clothes are said to stand the test of time as far as fashion goes. Actually the whole thing is quite simple. Whenever it comes to fashion, the designs are thought out well and tell us about the wearers personality. If a buyer can relate to the fashion, then he or she can feel comfortable wearing the apparel. Hence before you buy any clothes you must decide which ones actually fit your style. If you have been thinking of buying Ed Hardy clothing we will provide you with a few reasons here as to why you should. The first motive for buying Ed Hardy clothes is that the price is reasonable. You should not associate top quality with high prices all the time. You can now be fashionable without having to empty your whole pocket. And since the quality ...

Is ear stretching a fashion statement, or are stretched ear lobes a rite of passage that some young people must have done to feel accepted in certain part of society? In fact, it appears that there is an element of both in the factors that prompt young people to have their ears gauged rather than simply be happy with normal body piercings. The normal ear piercings of the earlier half of the 20th century began to be extended from the 1960s onwards - tattoos and tragus piercings became common, and that extended to the nose, septum, navel and other parts of the body in a drive to be better and different. Once that had reached a limit, attention turned to increasing the diameter of earlobe piercings. Ear Stretching is Not New This was not a new thing, because ancient cultures such as those of African, South America and Asia had been piercing various parts of their bodies for hundreds if not thousands of years, and even lip and ear stretching was commonplace in the societies of each of t...