Public relations are all about defining, creating, and communicating an image to promote a product or service. If you have the gift of gab and a love of fashion, public relations could be your ideal fashion career.
Fashion publicists are usually employed by fashion retailers to help create and promote their image to consumers. Publicists often work closely with fashion editors and other high-ups in the fashion industry in order to get the word out about their clients. A public relations career in fashion means that you know the economy, sociology, and politics of the target audience for a given product. A degree in PR will help you to understand all of this, but it also helps to have a passion for and great understanding of the fashion industry so that you can communicate the value of a product to a consumer market. A few courses in fashion school will provide you with a firm foundation.
Attending fashion school is a great way to establish contacts for networking, which is key in the public relations world. Your success is largely dependent on the people you know and the nature of your relationships with them. Basically, the more people you know, the more valuable you are to the fashion companies in need of promotions.
Having well developed people skills is perhaps one of the most fundamental qualities to have as a fashion publicist. Individuals that are dynamic, charming, and wont take no for an answer tend to have the greatest success in this field. Ambition and drive is what gets the job done; if you have a knack for persuasion, you should look into learning more about this exciting career in fashion school.
Read more about Fashion School here.
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