The fashion show was devised to draw more attention to the world of calligraphy. The art form is perceived to be dying out in the Islamic world. Once a proud trade and tradition, modern technology is now overtaking the ancient, prized tradition in Pakistan.
The fashion show entitled -Sarir-e-Kahma: Art of Pen' hopes to inspire a new generation of Pakistanis to take up the art form and continue the proud tradition of calligraphy. All of the models performing are students of the college.
The show was devised and designed by the Punja University College of Art and Design's Textile Department. Many of the Muslim Dresses that were designed for the show were based upon a letter of the alphabet or a particular calligraphy pattern. Writing styles such as Naskh, Nasta'liq and Thulth were represented amongst others.
The students then displayed Muslim Dresses of the royal Muslim Courts including Persian and Arabic attires. International delegates from as far as the United Kingdom, Turkey and Iran attended the show and shared their support. The dazzling show was also attended by Fine Art's personalities, Pakistani Calligraphers and a large number of students.
As well as demonstrating the beauty and spectacle of calligraphy in Islamic Fashion, the show's addresser, Dr Rahat Naveed described such events as a must for the mental health of the students. She went on to praise all of those who were involved in the show for completing it in such a professional way with a palpable link to Muslim history. She enthused as the student's opportunity to hone their creative skills and collective craft. Calligraphy is an art form which has been revered in the Muslim community for many, many centuries. The ability to mould sentiments into beautiful crafted works of art elegantly combines the worlds of wisdom and art effortlessly.
Earlier this year, 20 master calligraphers of Islamic faith were brought together in the Pakistani Embassy to demonstrate their work and their talents. Prince Sultan bin Salman is known to be a keen fan of the art and enthused about the work displayed earlier this year: -In my humble assessment, I can tell you that the calligraphic pieces displayed in the exhibition today rank with the best works of art from Saudi Arabia, Turkey, other parts of the Middle East and Islamic world at large in terms of style and content.-